The F store is a ready-to-wear brand in search of a sophisticated but casual experience. We want to offer the pleasure of being authentic, of feeling the way YOU really want to and to inspire those who have the eyes to see, hands to feel.

In a world of fast-moving trends, where quality and common sense are secondary, The F store  joins other brands who are trying to change this wasteful approach. Huge quantities of products that end up being thrown away after a season represent the OLD ways. Instead, we choose beautiful and durable clothes, made in a sustainable, NEW way. With this radical approach regarding the quality of our fabrics as well as the accuracy of cuts and seams, we are determined to maintain this moral and aesthetic balance.

The F store aims to be the pleasure of touch, form, a physical manifestation of sensuality, a way to harmony and the return to femininity.